{"id":5306,"date":"2026-01-22T16:33:35","date_gmt":"2026-01-22T16:33:35","guid":{"rendered":"https:\/\/www.worldoptions.com\/uk\/news\/\/"},"modified":"2026-01-23T09:26:41","modified_gmt":"2026-01-23T09:26:41","slug":"welcome-to-the-new-world-options","status":"publish","type":"post","link":"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/","title":{"rendered":"Welcome To The New World Options"},"content":{"rendered":"<p>We are thrilled to new look to <a href=\"https:\/\/www.worldoptions.com\/uk\/\">World Options<\/a>. This is more than just a fresh coat of paint or a new logo. It is a complete evolution of who we are, how we show up for you, and our commitment to being the ultimate partner in your business growth.<\/p>\n<h3>Powered by People. Built For Shipping.<\/h3>\n<p>Our new brand positioning is built on a simple truth: Technology is powerful, but people are essential. While the <a href=\"https:\/\/www.worldoptions.com\/uk\/shipping-services\/\">shipping<\/a> industry often feels like a maze of automated bots and &#8220;ticket numbers,&#8221; we are doubling down on what actually makes a difference: real human connection. Our purpose is clear: <a href=\"https:\/\/www.worldoptions.com\/uk\/glossary-shipping\/international-shipping\/\">Powering businesses globally<\/a> through real people who care.<\/p>\n<h3>What\u2019s New?<\/h3>\n<p>Our rebrand is anchored in four core pillars that define the World Options experience:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Expert Support<\/strong>: Our UK-based support team acts as your true advocate. We don\u2019t just &#8220;solve tickets&#8221;; we build relationships and solve problems before they reach your desk.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Single Point of Accountability<\/strong>: Every customer gets a dedicated UK-based account manager. From handling claims to navigating carrier communications, we take the administrative burden off your shoulders so you can focus on scaling.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Full Range of Services<\/strong>: Whether it\u2019s international freight, domestic parcels, or urgent same-day delivery, our menu is designed to keep you flexible in an ever-changing market.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Tech-Driven Convenience<\/strong>: <a href=\"https:\/\/www.worldoptions.com\/uk\/benefits\/free-online-portal\/\">Our powerful portal<\/a> has been refined to give you total control. With one-click API integrations for major e-commerce platforms and automated customs documentation, we\u2019ve streamlined the &#8220;order-to-shipment&#8221; process like never before.<\/li>\n<\/ul>\n<h3>Our Values: The Heart of World Options<\/h3>\n<p>As we grow, our values keep us grounded. We are customer-centric, ensuring every shipment gets the care it deserves.<\/p>\n<p>We are Powered by Partnerships, leveraging our relationships with the world&#8217;s leading carriers to get you the best rates. And we are Stronger Together, a united network working toward one shared ambition: to simplify shipping and elevate service levels for SMEs everywhere.<\/p>\n<p>We give businesses more control of their shipments through seamless integration and expert care. This rebrand represents our drive to go beyond the expected.<\/p>\n<h3>Join Us on the Journey<\/h3>\n<p>To our long-time customers: thank you for being the reason we evolve. To those just joining us: welcome to a shipping experience that finally puts you first.<\/p>\n<p>Explore the new look, dive into our enhanced service menu, and experience what it means to be Powered by People.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are thrilled to new look to World Options. This is more than just a fresh coat of paint or a new logo. It is a complete evolution of who we are, how we show up for you, and our commitment to being the ultimate partner in your business growth. Powered by People. Built For [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Welcome To The New World Options - World Options - Shipping<\/title>\n<meta name=\"description\" content=\"Discover our brand new branding and colours, designed to help you be the ultimate partner in your business growth\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcome To The New World Options - World Options - Shipping\" \/>\n<meta property=\"og:description\" content=\"Discover our brand new branding and colours, designed to help you be the ultimate partner in your business growth\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/\" \/>\n<meta property=\"og:site_name\" content=\"World Options - Shipping\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-22T16:33:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T09:26:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.worldoptions.com\/uk\/wp-content\/uploads\/2026\/01\/world-options-new-square-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2083\" \/>\n\t<meta property=\"og:image:height\" content=\"2083\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shahzad.akram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shahzad.akram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/\"},\"author\":{\"name\":\"shahzad.akram\",\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/#\/schema\/person\/33e106470de016cf2e4cef1b113959f9\"},\"headline\":\"Welcome To The New World Options\",\"datePublished\":\"2026-01-22T16:33:35+00:00\",\"dateModified\":\"2026-01-23T09:26:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/\"},\"wordCount\":403,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.worldoptions.com\/uk\/wp-content\/uploads\/2026\/01\/world-options-new-square-logo.jpg\",\"articleSection\":[\"Resources\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/\",\"url\":\"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/\",\"name\":\"Welcome To The New World Options - World Options - Shipping\",\"isPartOf\":{\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.worldoptions.com\/uk\/wp-content\/uploads\/2026\/01\/world-options-new-square-logo.jpg\",\"datePublished\":\"2026-01-22T16:33:35+00:00\",\"dateModified\":\"2026-01-23T09:26:41+00:00\",\"author\":{\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/#\/schema\/person\/33e106470de016cf2e4cef1b113959f9\"},\"description\":\"Discover our brand new branding and colours, designed to help you be the ultimate partner in your business growth\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#primaryimage\",\"url\":\"https:\/\/staging.worldoptions.com\/uk\/wp-content\/uploads\/2026\/01\/world-options-new-square-logo.jpg\",\"contentUrl\":\"https:\/\/staging.worldoptions.com\/uk\/wp-content\/uploads\/2026\/01\/world-options-new-square-logo.jpg\",\"width\":2083,\"height\":2083,\"caption\":\"world options new logo square\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.worldoptions.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Welcome To The New World Options\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/#website\",\"url\":\"https:\/\/staging.worldoptions.com\/uk\/\",\"name\":\"World Options - Shipping\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.worldoptions.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/#\/schema\/person\/33e106470de016cf2e4cef1b113959f9\",\"name\":\"shahzad.akram\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.worldoptions.com\/uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/40c3c6a31476980f4b5e9ebf7dea71d321b48ff1085faa1278550e2144118c80?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/40c3c6a31476980f4b5e9ebf7dea71d321b48ff1085faa1278550e2144118c80?s=96&d=mm&r=g\",\"caption\":\"shahzad.akram\"},\"url\":\"https:\/\/staging.worldoptions.com\/uk\/author\/shahzad-akram\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Welcome To The New World Options - World Options - Shipping","description":"Discover our brand new branding and colours, designed to help you be the ultimate partner in your business growth","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/","og_locale":"en_US","og_type":"article","og_title":"Welcome To The New World Options - World Options - Shipping","og_description":"Discover our brand new branding and colours, designed to help you be the ultimate partner in your business growth","og_url":"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/","og_site_name":"World Options - Shipping","article_published_time":"2026-01-22T16:33:35+00:00","article_modified_time":"2026-01-23T09:26:41+00:00","og_image":[{"width":2083,"height":2083,"url":"https:\/\/staging.worldoptions.com\/uk\/wp-content\/uploads\/2026\/01\/world-options-new-square-logo.jpg","type":"image\/jpeg"}],"author":"shahzad.akram","twitter_card":"summary_large_image","twitter_misc":{"Written by":"shahzad.akram","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#article","isPartOf":{"@id":"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/"},"author":{"name":"shahzad.akram","@id":"https:\/\/staging.worldoptions.com\/uk\/#\/schema\/person\/33e106470de016cf2e4cef1b113959f9"},"headline":"Welcome To The New World Options","datePublished":"2026-01-22T16:33:35+00:00","dateModified":"2026-01-23T09:26:41+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/"},"wordCount":403,"commentCount":0,"image":{"@id":"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.worldoptions.com\/uk\/wp-content\/uploads\/2026\/01\/world-options-new-square-logo.jpg","articleSection":["Resources"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/","url":"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/","name":"Welcome To The New World Options - World Options - Shipping","isPartOf":{"@id":"https:\/\/staging.worldoptions.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#primaryimage"},"image":{"@id":"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.worldoptions.com\/uk\/wp-content\/uploads\/2026\/01\/world-options-new-square-logo.jpg","datePublished":"2026-01-22T16:33:35+00:00","dateModified":"2026-01-23T09:26:41+00:00","author":{"@id":"https:\/\/staging.worldoptions.com\/uk\/#\/schema\/person\/33e106470de016cf2e4cef1b113959f9"},"description":"Discover our brand new branding and colours, designed to help you be the ultimate partner in your business growth","breadcrumb":{"@id":"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#primaryimage","url":"https:\/\/staging.worldoptions.com\/uk\/wp-content\/uploads\/2026\/01\/world-options-new-square-logo.jpg","contentUrl":"https:\/\/staging.worldoptions.com\/uk\/wp-content\/uploads\/2026\/01\/world-options-new-square-logo.jpg","width":2083,"height":2083,"caption":"world options new logo square"},{"@type":"BreadcrumbList","@id":"https:\/\/staging.worldoptions.com\/uk\/news\/welcome-to-the-new-world-options\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.worldoptions.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Welcome To The New World Options"}]},{"@type":"WebSite","@id":"https:\/\/staging.worldoptions.com\/uk\/#website","url":"https:\/\/staging.worldoptions.com\/uk\/","name":"World Options - Shipping","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.worldoptions.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/staging.worldoptions.com\/uk\/#\/schema\/person\/33e106470de016cf2e4cef1b113959f9","name":"shahzad.akram","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.worldoptions.com\/uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/40c3c6a31476980f4b5e9ebf7dea71d321b48ff1085faa1278550e2144118c80?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/40c3c6a31476980f4b5e9ebf7dea71d321b48ff1085faa1278550e2144118c80?s=96&d=mm&r=g","caption":"shahzad.akram"},"url":"https:\/\/staging.worldoptions.com\/uk\/author\/shahzad-akram\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.worldoptions.com\/uk\/wp-json\/wp\/v2\/posts\/5306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.worldoptions.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.worldoptions.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.worldoptions.com\/uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.worldoptions.com\/uk\/wp-json\/wp\/v2\/comments?post=5306"}],"version-history":[{"count":2,"href":"https:\/\/staging.worldoptions.com\/uk\/wp-json\/wp\/v2\/posts\/5306\/revisions"}],"predecessor-version":[{"id":5309,"href":"https:\/\/staging.worldoptions.com\/uk\/wp-json\/wp\/v2\/posts\/5306\/revisions\/5309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.worldoptions.com\/uk\/wp-json\/wp\/v2\/media\/5310"}],"wp:attachment":[{"href":"https:\/\/staging.worldoptions.com\/uk\/wp-json\/wp\/v2\/media?parent=5306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.worldoptions.com\/uk\/wp-json\/wp\/v2\/categories?post=5306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.worldoptions.com\/uk\/wp-json\/wp\/v2\/tags?post=5306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}